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What is carbon offsetting?

How does it work?

Does it apply to your business?

Is it just greenwashing?

How can they be purchased?

Carbon offsetting is the number one question we get asked about at W2R Solutions.

So we simplified it for you in this quick 13-part course.

After 70 minutes of video, you will walk away with a deeper understanding of:

  • The complex world of carbon markets

  • Which carbon offsets are greenwashing and which are effective

  • How to incorporate carbon offsets in your sustainability strategy

  • How to purchase offsets which are good for the planet 


Carbon Offsetting Course


Frequently Asked Questions

Q: Who should take this course?

A: -This course is designed for business owners or sustainability professionals who are interested in learning about carbon offsetting and want to purchase offsets to reduce the carbon footprint of their company and operates in a more sustainable manner. The course is accessible to business owners of all levels of understanding and will provide them with a comprehensive understanding of carbon offsetting and what they should consider when purchasing offsets.

Q: What is carbon offsetting?

Q: What is carbon offsetting?

Carbon offsetting is the process of compensating for carbon emissions by investing in projects that reduce or remove greenhouse gases from the atmosphere. This can include renewable energy projects, reforestation, and carbon capture technology.

Q: Is carbon offsetting an effective way to reduce emissions? Or is it just greenwashing?

Carbon offsetting can be a useful tool in the fight against climate change, but it is not a substitute for reducing emissions at their source. The most effective way to reduce emissions is through a combination of carbon offsetting and reducing emissions at the source. As you will learn in this course, not all carbon offsets are created the same. Some are greenwashing and others have real impact.

Q: Why should my business consider purchasing carbon offsets?

Carbon offsetting is one way we can meet the global goal of net zero by 2050. We need all hands on deck to achieve this: individuals, states and countries, and of course, businesses.

Q: What will I learn in this course?

By the end of the course, you'll walk away with: • Knowledge on what are carbon offsets and why you need them for your business, • Understanding of how they contribute to our overall net zero goals, • How to choose offsets which are actually good for the planet, • Understanding of project verification and why it matters, • Knowing key players in the voluntary carbon market, and • Learning how projects enter the carbon market, i.e. monetizing impact Plus, • Free resources to calculate your carbon footprint • Checklist of what you need to measure your footprint • A cheatsheet of where to buy high-quality offsets

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