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The 6 secrets to stand out as a green business

If you want a competitive advantage over other eco-businesses,

there are 6 things you need to do in order to stand out


1. DON'T BE THE HERO


Ever been on a date where the other person keeps talking about how great they are?


Just me? Ok.


Well, don’t be that person.


Yes, you want to showcase how your business is saving the planet but frame it so that your customer is the real hero. In reality, they are.


Narrate your material so that they are the hero for supporting your work.


Let them know that their decision matters. Because it does










2. OH, LOOK, A SQUIRREL!

Yes, your customer's attention span is that short.


So, don't put the good stuff where it's hard to find on your website.


The environmental impact of your business needs to be a part

of your every page and

not just its own section.